Process

This is our team

The team vibe is everyone’s responsibility. We have the opportunity to produce high quality work, have fun, and create something memorable. Each of us needs to contribute and consider what we can bring to the team.

Design demands optimism

We are building for the future. We have to believe the future can be better and that we can be part of that change. We design to be inclusive of all, creating a place where we all feel safe and considered.

Boundaries, time management, and saying no

Everyone on the team must manage their own time and create their own boundaries around work. Everyone has the power to say no and the backing of management to hold that space.

Share work often

We share our work at all stages – sketches, full-on finished designs, and everything in between. We make sure that we scope the feedback we are looking for and get others in the room to work together.

No ego, but pride and celebrations

No one is better than anyone else. Once you’re on the team, there’s no room for ego. That being said, we need to be proud of the work we make. We celebrate big and small wins, as well as lessons learned.

Build off a strong base

We will not rebuild the wheel. We find the strengths in our base – what research has been done, what has already been built, what can we change minimally for maximal impact. That 5% change sets us apart without burning us out.

Simple, clean storytelling

Every designer has to be a storyteller. We have the opportunity to show the best version of the future. Designers must also communicate simply. If we are communicating in a complicated fashion, we likely don’t understand the problem well enough yet.

Document everything

We create living, breathing documents of the work we do and of the play we do. This acts as a reference library to our future selves and a reminder of what we’ve built together.

Work on the process

Our industry is constantly changing – new tools, new ways of working, new team compositions. We take time to reflect and tweak our process and experiment with new ways of working.

Trust our guts

We must research to understand the problems we are working on to the best of our abilities. Then we must trust ourselves to make decisions based on that information, course-correcting along the way.